On 9 January 2024, the upgraded Asian Toys & Games Forum 2024 jointly organised by Hong Kong Toys Council (HKTC), the Toys Manufacturers’ Association of Hong Kong Limited (TMHK) and Hong Kong Trade Development Council (HKTDC) was successfully held at Hong Kong Convention & Exhibition Centre. Themed “Unlocking the Asian Market: Insights for the Toy Industry”, where international toy and game industry experts discussed the latest market trends and shared views on toy industry development and opportunities, which attracted over 200 participants.

Distinguished guest speakers include:

- Mr Clifton Chiu, Senior Analyst - Toys and Games, Euromonitor International

- Ms Clara Blasco, Design & Trend researcher and Project Manager in the User Research area, AIJU, Technological Institute for Children Products & Leisure; Member of the Spielwarenmesse Trend Committee 2023

- Ms Phoebe Lee, Global Head - Toys & Juvenile Products, SGS Hong Kong Limited

- Mr Birkoff Chen, Sustainability Product Manager - Global Hardlines, SGS Hong Kong Limited

- Mr Heesuk Ricky Kang, Head of Business and Head of Economy, Naver Z

Chairman of HKTC, Mr Bryant Chan, hosted the panel discussion on Forging Collaborative Approaches to Create Engaging Play Experiences with these international toy and game industry experts.