The judging is based on following criteria:
Design element/Originality (25%)
- Design value of the product that enhance user satisfaction and benefit, any design patent
- Form and shape, graphics, colors, surprise element
- “Made by Hong Kong” toys: Toys produced, designed or licensed by Hong Kong registered companies
- Proven record of license or original in Hong Kong
Product functionality, in safe quality and environmental friendliness (25%)
- Solving user pain point and increasing user-friendliness
- Fulfilling all requirements of handling, usability, safety, and maintenance
- Visualization of intended use
- Address details of resource friendliness, sustainability, reparability, durability, recyclability and reusability
- Bearer of internationally recognized eco labels or certificates
Marketability (25%)
- Showing strong sales potential
- Developing new market and/or new target group
- Price and quality competitiveness
- Packaging Point-of-sales and packaging
Specialization (25%)
- Boys, Girls, Vehicle Toys
- Baby. Infant, Preschool Toys
- STEAM/ educational element: learning through play to develop a particular skill or subject
- Board Card, Game Toys
- Innovative element: special features/ product material/ technology that enhances the desirability, and often the appraisal value
- HK IP Licensing Toys
The judging panel reserves the final discretion of the contest results.